Via Natural semi-permanent coloring 60 ml Via Natural® semi-permanent coloring helps cover gray hair. Enriched with natural ingredients that support care. Via Natural® semi-permanent hair color is available in 16 vibrant colors that protect hair from the stress of heat styling, sun exposure and dryness. The long-lasting, rich and creamy formula ensures results that last for 6 to 10 washes, leaving hair soft, shiny and manageable. Our new advanced formula safely relaxes and colors hair in the same day.