What is it: 1st Lather Shampoo deeply cleanses hair and effectively removes build-up from styling products. What it does: Produces a rich lather to cleanse hair of hairspray, gels and oils without stripping hair of natural oils. Perfectly prepares hair for a second lather with a conditioning shampoo. Hair responds best to conditioning treatments and final styling. Suitable for all hair textures. What else you need to know: Cleans hair of oil, dirt and styling product buildup. Helps hair absorb conditioner when shampooing a second time with KeraCare shampoos. Does not promote drying and does not leave a dull film.