Hoch Leben is a true medium and with a lot of brilliance. It will remind you of your favorite tiki bar with the ocean blue color and Pina scent. Perfect for shaping and shaping hair to give pompas and short updos medium hold and shine. And no, it doesn't go away, why you ask? Because it shouldn't. It should stay in the hair for constant control. All High Life pomades contain Emu Oil to strengthen and rejuvenate hair and eliminate greasy feeling.