Dark & Lovely Soft Sheen-Carson Fade Resist Rich Conditioning Color Dark Lovely Hair Color has been enhanced with new fade-resistant color technology. The new formulation is designed to improve color durability while maintaining the vibrant color you love. Fade-Resist Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double care, specially designed to protect relaxed and natural hair during coloring.