Even if you've been told that foundation is an essential step in your facial makeup, sometimes you want to skip it for whatever reason: Lazy in the morning, it's worn out, so you think again about its importance, you already take care of your skin and it is very beautiful, so maybe there is no need to cover it?

Because it is common knowledge that it is important, but the reasons behind it are not that well known; we've rounded up 5 reasons why foundation is important, so you don't have to rethink it.

Plus, many people of color miss this step entirely, and while there aren't many foundation shades for darker skin tones, it's worth the research. penalty. Here are the reasons:

Long-term effect

Although you can look great without any foundation, it won't last. Your skin has its natural oils that after a while or if you make an effort, it will not look very good with your makeup, and as a result, it will start to discolor, turn into paste or have looks a little muddy.

With the right foundation for your skin, your face will stay as fresh as it was when you first applied makeup, it's just a matter of finding the skin type that suits you. suits you.

Not just cosmetic

It may not have crossed your mind, but foundations aren't just cosmetic anymore. They have more benefits than just covering your face and wrinkles since they now include moisturizers, BB cream or even sunscreen.

Hides imperfections

A tired/pale face, skin pores, acne, redness, scars and pigmentation are all imperfections that you may want to hide for your facial makeup, whether it is daily or occasional. Perfect-looking skin starts by hiding those little details with the foundation that best suits your skin tone.

Just like the canvas

Think of foundation as the canvas of your facial makeup routine! We've already mentioned that it can help your makeup last longer, so you don't need to reapply it every two hours, but did you also know that it can help your makeup stand out?

It shows every detail you put on, from blushes and highlighters to concealers. This helps them unfold smoothly and allows YOU to get the most out of all the other products.

Even out your skin tone

The most obvious, but still necessary! Let's say you have an event that you are going to attend soon and you have your entire outfit ready for photos, you have thought about every detail of the day and even your poses, why ruin that with photos of different skin colors ? One of your priorities is to make sure your foundation matches your skin tone, this is the key to a good photo shoot.

You can check out our website to find great foundations for every skin type.

Foundation textures

Now that we agree on why it's important, let's dig a little deeper.

If you've tried putting foundation on with your makeup, but had no luck with how it ended up looking like cake, a powder or just bad, then there was a reason for it, maybe a bad product or poor application technique.

Ultimately, you were not satisfied with your experience and left yourself dissatisfied with the whole thing. Maybe it was just a bad photo, but that's not our fault. But we can help you explain one of the reasons why many girls end up with bad foundations, viz. the drum roll. Foundation Textures!

Foundations have types, shades, brands and textures. But since the first three we mentioned are pretty self-explanatory, we'll get into the details of textures!

What are the main foundation textures?

The most popular foundation textures are liquid, powder and mousse. There are others, but since they are not as popular or common, we will familiarize you with the basics of the three we have mentioned. You will find them explained below:

Liquid foundation

For whom?

Everyone, and we mean literally everyone. All you need to know before buying a liquid foundation is to know your skin type and that's it, you will easily choose which liquid foundation among the wide palette of colors and brands.

Why get it in liquid form?

If you know foundation packaging, you know the products that specify the skin type it is best suited for. Liquid foundations may also contain moisturizing agents, so keep that in mind depending on your skincare needs.

Powder Foundation

For whom?

People with light hands and moderately oily faces. Once again, light hands!

Why?

The powder foundation can quickly look muddy if your face is too oily, and can look too dusty if your face is too dry. Which causes it to settle into your skin lines. Let's just say it's not a good look.

If you can be quite clumsy and generous in applying powder, then avoid powder foundation, as it requires light pressure and proper blending. But if it increases, it can spread to the side and become dirty.

Foam Foundation

For whom?

Mousse foundation is ideal for people with oily and combination skin. Not so much for people with dry skin.

Why?

Mousse foundation gives long-lasting light to medium matte coverage. In addition, its texture is very airy and very pleasant to the touch, and it is very easy to apply, whether by hand or with a brush. But if a person's skin is too dry, it can be difficult to apply its water-based texture.

If you haven't yet had foundation in your facial makeup routine, or haven't found the right shade for your skin, be sure to check out our wide selection of foundations that will not only adapt to your skin tone as if it were your own skin, but will nourish and protect it.