Even though you've been told that foundation is an essential step in your face makeup, sometimes you want to skip it for any reason: Lazy in the morning, it's worn out, so you rethink its importance, you already take care of your skin and it looks great, so maybe there's no need to cover it up?

Because it's common knowledge that it's important, but the reasons behind it aren't so well known; we've gathered 5 reasons why the foundation is important, so you don't have to think twice.

Additionally, many people of color skip this step altogether, and while there aren't many foundation shades for darker skin tones, it's worth the search. Here are the reasons why:

Long-term effect

While you may look great without any foundation, it won't last. Your skin has its natural oils, which, after a while or if you try too hard, won't look great with your makeup, and as a result, it will start to discolor, turn cakey, or look a little muddy.

With the right foundation for your skin, your face will stay as fresh as it was when you first applied your makeup, it's just a matter of finding the right skin type for you.

Not just cosmetic

It may not have crossed your mind, but foundations are no longer just cosmetic. They have more benefits than just covering your face and wrinkles since they now include moisturizers, BB cream or even sunscreen.

Hides imperfections

A tired/pale face, pores, acne, redness, scars, and pigmentation are all imperfections you may want to hide with your face makeup, whether it's daily or occasional. Perfect-looking skin starts by hiding these small details with the foundation that best suits your skin tone.

Just like the canvas

Think of foundation as the canvas for your makeup routine. Face makeup! We've already mentioned that it can help your makeup last longer, so you don't have to reapply it every couple of hours, but did you also know that it can help your makeup stand out?

It shows every detail you apply, from blushes and highlighters to concealers. This helps them go on smoothly and allows YOU to get the most out of all the other products.

Even out your skin tone

The most obvious, but still necessary! Let's say you have an event coming up soon and you have your entire outfit ready for photos, you've thought about every detail of the day and even your poses, why ruin that with photos of different skin tones? One of your priorities is to make sure your foundation matches your skin tone, this is the key to a good photoshoot.

You can check out our website to find great foundations for every skin type.

Foundation textures

Now that we agree on why it's important, let's dig a little deeper.

If you've tried applying foundation with your makeup but had no luck with the final look, whether it looked cakey, powdery, or just plain bad, then there was a reason for it, perhaps a bad product or poor application technique.

Ultimately, you weren't happy with your experience and left feeling unsatisfied with the overall result. Maybe it was just a bad photo, but that's not our fault. But we can help explain one of the reasons many girls end up with bad foundations, namely... drumroll... foundation textures!

Foundations come in different types, shades, brands, and textures. But since the first three we mentioned are pretty self-explanatory, let's get into the details of textures!

What are the main foundation textures?

The most popular foundation textures are liquid, powder, and mousse. There are others, but since they aren't as popular or common, we'll introduce you to the basics of the three we mentioned. Below, you'll find them explained:

Liquid foundation

For whom?

Everyone, and we mean literally everyone. All you need to know before buying a liquid foundation is your skin type and that's it, you'll easily choose which one liquid foundation among the wide range of colors and brands.

Why get it in liquid form?

If you're familiar with foundation packaging, you'll know which products specify the skin type they're best suited for. Liquid foundations can also contain moisturizers, so keep that in mind depending on your skincare needs.

Powder Foundation

For whom?

People with light hands and moderately oily faces. Again, light hands!

For what ?

There powder foundation can quickly look muddy if your face is too oily, and can look too dusty if your face is too dry... Which causes it to settle into your skin lines. Let's just say it's not a good look.

If you can be quite clumsy and generous in applying powder, then avoid powder foundation, as it requires light pressure and proper blending. But if it increases, it can spread sideways and become messy.

Foam Foundation

For whom?

Mousse foundation is ideal for people with oily and combination skin. Not so much for people with dry skin.

For what ?

Mousse foundation provides light to medium matte coverage that's long-lasting. Its texture is also very light and pleasant to the touch, making it very easy to apply, whether by hand or with a brush. However, if a person's skin is too dry, it can be difficult to apply its water-based texture.

If you haven't yet incorporated foundation into your face makeup routine, or haven't found the right shade for your skin, be sure to check out our wide selection of foundations that will not only match your skin tone as if it were your own, but will also nourish and protect it.