{"title":"The rich one","description":null,"products":[{"product_id":"la-riche-directions-semi-permanent-hair-colour-89ml","title":"La Riche – Directions Semi-Permanent Hair Colour 89ml","description":"\u003ch3 data-end=\"1960\" data-start=\"1903\"\u003e\u003cstrong data-end=\"1960\" data-start=\"1903\"\u003eLa Riche – Directions Semi-Permanent Hair Colour 89ml\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2126\" data-start=\"1962\" style=\"padding-left: 40px;\"\u003e✨Transform your look with bold, vibrant color. The \u003cstrong data-end=\"2067\" data-start=\"2032\"\u003eLa Riche Directions Hair Colour\u003c\/strong\u003e delivers intense shades for a unique and expressive style.\u003c\/p\u003e\n\u003ch4 data-end=\"2279\" data-start=\"2128\"\u003e\u003cstrong\u003e🌈 Benefits\u003c\/strong\u003e\u003cbr data-end=\"2146\" data-start=\"2143\"\u003e\u003c\/h4\u003e\n\u003cp data-end=\"2279\" data-start=\"2128\" style=\"padding-left: 40px;\"\u003e✔ Bright, vivid color results\u003cbr data-end=\"2178\" data-start=\"2175\"\u003e✔ Easy to apply at home\u003cbr data-end=\"2204\" data-start=\"2201\"\u003e✔ Ammonia-free formula\u003cbr data-end=\"2229\" data-start=\"2226\"\u003e✔ Perfect for creative looks\u003cbr data-end=\"2260\" data-start=\"2257\"\u003e✔ Lasts 3–4 weeks\u003c\/p\u003e\n\u003ch4 data-end=\"2367\" data-start=\"2281\"\u003e🎨 \u003cstrong data-end=\"2294\" data-start=\"2284\"\u003eResult\u003c\/strong\u003e\u003cbr data-end=\"2297\" data-start=\"2294\"\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli data-end=\"2367\" data-start=\"2281\"\u003e\u0026nbsp;Vibrant, eye-catching color\u003cbr data-end=\"2329\" data-start=\"2326\"\u003e\u003c\/li\u003e\n\u003cli data-end=\"2367\" data-start=\"2281\"\u003e\u0026nbsp;Best results on pre-lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-end=\"2462\" data-start=\"2369\"\u003e\u003cstrong\u003e🧴 How to Use\u003c\/strong\u003e\u003cbr data-end=\"2389\" data-start=\"2386\"\u003e\u003c\/h4\u003e\n\u003cp style=\"padding-left: 40px;\" data-end=\"2462\" data-start=\"2369\"\u003eApply to clean, dry hair. 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