{"title":"Affirm","description":"\u003cp\u003eDiscover our premium quality hair products for healthy, shiny hair. Made with natural ingredients, these products nourish and strengthen your hair for an incredible look. Get visible results with our range of products for all hair types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"affirm-avlon-positive-link-conditioner-32oz","title":"AFFIRM AVLON Positive Link Conditioner 32oz","description":"\u003cp\u003eAffirm Positive Link Conditioner (for medium to thick hair) is used immediately after Affirm. The relaxer cream is rinsed from the hair. Restores the balanced pH state of the hair. Safely realigns, tightens and seals cuticles. DIRECTIONS: Rinse the relaxer cream thoroughly from the hair and apply Positive Link. Leave on for 5 minutes and rinse. Shampoo with Affirm Normalizing Shampoo. SIZE: 32 ounces\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45154588688650,"sku":"380880","price":45.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-avlon-positive-link-conditioner-32oz-796708150023-380880-51310932853002.jpg?v=1735293357"},{"product_id":"avlon-affirm-conditioning-relax-system-gentle-assurance-312ml","title":"Avlon Affirm Conditioning Relax System Gentle Assurance 312ml","description":"\u003cp\u003eAvlon Affirm Gentle Assurance Sensitive Scalp Protector 312 ml This unique base cream helps prevent irritation of the scalp and hairline during relaxation. It spreads easily to ensure maximum control and ease of use. This guarantees maximum comfort of the scalp and allows optimal straightening. Main features: Best price in Germany. Exclusive to GT World! High quality product. Perfect for clients with sensitive scalps. How to use: Apply to entire hairline before relaxing hair. If you tend to have a sensitive scalp, also apply Gentle Assurance to the scalp before relaxing. Discover more Affirm products here.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45154589147402,"sku":"380900","price":17.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-avlon-affirm-conditioning-relax-system-gentle-assurance-312ml-796708140079-380900-51310932787466.jpg?v=1735286885"},{"product_id":"affirm-5-in-1-reconstructor-conditioner-475ml","title":"Affirm 5 in 1 Reconstructor Conditioner 475ml","description":"\u003cp\u003esuitable for damaged, fine and fragile hair. Contains a unique blend of micro and macro fiber conditioners that normalize hair structure. Repairs damage, minimizes cracks and chips that cause cracking. Does not weigh down hair, even on the finest hair\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156605034762,"sku":"919680","price":27.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-5-in-1-reconstructor-conditioner-475ml-796708140062-919680-51312661397770.jpg?v=1735293350"},{"product_id":"affirm-5-in-1-reconstructor-conditioner-950ml","title":"Affirm 5 in 1 Reconstructor Conditioner 950ml","description":"\u003cp\u003eAvlon Affirm 5 in 1 Reconstructor is suitable for damaged, fine and limp hair. Contains a unique blend of micro and macro fiber conditioners that normalize hair as part of the relaxing Affirm Conditioning treatment. Repairs damage, minimizes hair breakage and loss. Does not weigh down hair, even on the finest hair.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156605296906,"sku":"919690","price":47.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-5-in-1-reconstructor-conditioner-950ml-796708150184-919690-51312655859978.jpg?v=1735293353"},{"product_id":"avlon-affirm-normalizing-shampoo-for-dry-and-itchy-scalp-950-ml","title":"Avlon Affirm normalizing shampoo for dry and itchy scalp 950 ml","description":"\u003cp\u003eAvlon Affirm Normalizing Shampoo for Dry, Itchy Scalp 950 ml Ensures relaxed hair returns to normal pH range. Deeply cleanses hair and scalp and eliminates dandruff. Effectively lathers, cleans and removes remaining relaxation oils. Contains argan, pequi and buriti oils to provide hair with much-needed moisture and nutrients while neutralizing it. Main features: Best price in Germany. Exclusive to GT World! Top quality product. Realigns, seals and smoothes cuticles. How to use: Please refer to the instructions for use for details. After rinsing Affirm Conditioner from hair, lather well with Affirm Normalizing Shampoo. Discover more products from Affirm here.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156606279946,"sku":"919770","price":26.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-avlon-affirm-normalizing-shampoo-for-dry-and-itchy-scalp-950-ml-796708150078-919770-51312654680330.jpg?v=1735287232"},{"product_id":"avlon-affirm-normalizing-shampoo-950ml","title":"Avlon Affirm Normalizing Shampoo 950ml","description":"\u003cp\u003eNormalizing Shampoo for Relaxed Hair 💧\u003c\/p\u003e\n\u003cp\u003e🌿 Restores the hair's natural pH balance\u003c\/p\u003e\n\u003cp\u003e🧼 Removes relaxer residue\u003c\/p\u003e\n\u003cp\u003e✨ Seals the cuticles, preventing tangles\u003c\/p\u003e\n\u003cp\u003e💆♀️ Deeply cleanses and softens hair\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156606476554,"sku":"919780","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-avlon-affirm-normalizing-shampoo-950ml-796708150016-919780-51312655171850.jpg?v=1735287229"},{"product_id":"affirm-positive-link-conditioning-relaxer-system-473ml","title":"Affirm Positive Link Conditioning Relaxer System 473ml","description":"\u003cp data-mce-fragment=\"1\"\u003eRestores hair to a balanced pH state. Beautifully realigns firms and seals cuticles. For a medium to coarse hair regimen. Also works for colored curls.\"\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis description highlights the product's properties, including its ability to restore hair's pH balance, realign cuticles, and is suitable for medium to thick textured hair, as well as color-treated hair.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156606738698,"sku":"919790","price":26.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-positive-link-conditioning-relaxer-system-473ml-796708140055-919790-51314574721290.jpg?v=1735215781"},{"product_id":"affirm-avlon-protector-4oz-120ml","title":"AFFIRM AVLON Protector 4oz\/120ml","description":"\u003cp\u003eAffirm Protecto is a patented organic bio-complex that applies to the entire hair shaft and new growth area before relaxing. Protecto is an important first step in the Affirm Relaxer system. It protects the hair before and during the relaxation phase and lays the foundation for a successful relaxing experience.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156606968074,"sku":"919800","price":8.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-avlon-protector-4oz-120ml-796708130018-919800-51312654287114.jpg?v=1735301459"},{"product_id":"affirm-avlon-protecto-8oz-240ml","title":"AFFIRM AVLON Protecto 8oz\/240ml","description":"\u003cdiv class=\"flex-1 overflow-hidden\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"react-scroll-to-bottom--css-sucgj-79elbk h-full\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"react-scroll-to-bottom--css-sucgj-1n7m0yu\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-9\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-184\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"relative flex w-full flex-col agent-turn\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d61de707-f029-4138-ba82-2bbc6c41057a\" class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAffirm Protecto is a patented organic bio-complex designed to be applied to the entire hair shaft as well as the new growth area before the straightening process. It constitutes a fundamental step in the Affirm Relaxer system. Protecto protects hair before and during straightening, setting the stage for a successful straightening experience and preserving hair health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156607328522,"sku":"919810","price":16.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-avlon-protecto-8oz-240ml-796708130025-919810-51312655466762.jpg?v=1735293359"},{"product_id":"affirm-conditioning-relaxer-system","title":"Affirm Conditioning Relaxer System","description":"\u003cp\u003eAffirm Moisture Plus Conditioning Relaxer is an innovative four-step system that leaves hair silky, smooth, well-conditioned and incredibly healthy. This special conditioning relaxer is designed to moisturize dry hair and provide maximum comfort to the scalp. Affirms beautifully relaxes all hair textures. Even colored hair (not bleached hair) can be straightened using MILD force. (See professional instructions inside kit for details.)\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156608016650,"sku":"919820","price":69.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-conditioning-relaxer-system-796708190012-919820-51316626030858.jpg?v=1735215605"},{"product_id":"affirm-sensitive-scalp-kit-relaxer-4-pack","title":"Affirm Sensitive Scalp Kit Relaxer 4 Pack","description":"\u003cspan data-mce-fragment=\"1\"\u003eAffirm Moisture Plus Relaxer Conditioner with Protecto for Dry Hair and Sensitive Scalp Formula (STEP 2) is an innovative four-step system formulated with aguanidine hydroxide. Designed to provide maximum scalp comfort while hydrating dry hair and scalp, this advanced formula is specially tailored to the needs of those with sensitive scalps. With its nourishing and soothing properties, this relaxing conditioner ensures gentle relaxation while preserving essential moisture in the hair and scalp. Enjoy a comfortable and effective straightening experience with this professional quality product.\u003c\/span\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156923932938,"sku":"983730","price":59.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-sensitive-scalp-kit-relaxer-4-pack-796708190074-983730-51313311318282.jpg?v=1735316215"},{"product_id":"affirm-sensitive-scalp-kit-relaxer-9-pack","title":"Affirm Sensitive Scalp Kit Relaxer 9 Pack","description":"\u003cp\u003eThe same sensitive scalp relaxers showed dramatically different activity despite being applied to the same individual hair fibers. Careful procedural analysis allowed us to use the Avlon Affirm Dry \u0026 Itchy Scalp Revitalizing Relaxer System to create the first relaxer system specifically designed to reduce dry, itchy scalp conditions and even visible dandruff. after the first use. This four-step form of guanidine hydroxide gently soothes and hydrates the scalp and beautifully relaxes hair.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156924489994,"sku":"983740","price":79.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-sensitive-scalp-kit-relaxer-9-pack-796708190029-983740-51313311482122.jpg?v=1735316219"},{"product_id":"affirm-conditioning-relaxer-system-dry-ichty-scalp","title":"Affirm Conditioning Relaxer System Dry \u0026 Ichty Scalp","description":"\u003cp\u003eThe same sensitive scalp relaxers showed dramatically different activity despite being applied to the same individual hair fibers. Careful procedural analysis allowed us to use the Avlon Affirm Dry \u0026 Itchy Scalp Revitalizing Relaxer System to create the first relaxer system specifically designed to reduce dry, itchy scalp conditions and even visible dandruff. after the first use. This four-step form of guanidine hydroxide gently soothes and hydrates the scalp and beautifully relaxes hair.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45156924522762,"sku":"983750","price":89.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-conditioning-relaxer-system-dry-ichty-scalp-796708190128-983750-51313316331786.jpg?v=1735215775"},{"product_id":"affirm-5-in-1-reconstructor-gallon-475-ml","title":"Affirm 5 in 1 Reconstructor Gallon - 475 ml","description":"\u003cp\u003eFeatures Affirm 5 in 1 Reconstructor (STEP 3) is a unique blend of micro and macrofibrous conditioners that is applied immediately after rinsing hair relaxer and before normalizing shampoo. While the substantial conditioners settle well into the hair fiber, the hair is restored to its normal hair pH. (NOTE: Deep conditioning is still possible at this stage as the top coat of the hair is still alkaline - approximate pH 10.0 - and the cut areas remain partially open).\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45157036589322,"sku":"990310","price":124.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-5-in-1-reconstructor-gallon-475-ml-796708180020-990310-51313392058634.jpg?v=1735215768"},{"product_id":"avlon-affirm-normalizing-shampoo-1-gallon","title":"Avlon Affirm Normalizing Shampoo 1 Gallon","description":"\u003cp\u003eConfirm Normalizing Shampoo: Ensures that just-straightened hair has returned to the normal pH range. Features a color indicator to confirm the removal of all traces of relaxer cream. Foams effectively to clean and remove residual relaxer oils. Helps align and close cuticles. Leaves hair tangle-free. INSTRUCTIONS: (See professional instructions for complete information.) After rinsing Affirm Conditioner from hair, lather well with Affirm Normalizing Shampoo. Rinse and repeat for up to two lathers\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45157037244682,"sku":"990320","price":52.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-avlon-affirm-normalizing-shampoo-1-gallon-796708180013-990320-51313387962634.jpg?v=1735205149"},{"product_id":"affirm-conditioning-relaxer-system-gentle-assurance-1-82kg","title":"Affirm Conditioning Relaxer System Gentle Assurance 1.82kg","description":"\u003cp\u003eAffirm sweet certainty. Gentle Security A unique base cream that helps prevent hairline and scalp irritation during the relaxation process. Offers the client maximum comfort for the scalp and allows time for optimal straightening.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":45157038850314,"sku":"990340","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-affirm-conditioning-relaxer-system-gentle-assurance-1-82kg-796708160053-990340-51313392943370.jpg?v=1735215778"},{"product_id":"affirm-avlon-cream-relaxer-mild-4-8-lbs","title":"AFFIRM AVLON Creme Relaxer Mild 4 \/8 lbs","description":"\u003ch3\u003eMakes hair silky smooth and well-conditioned for free-flowing, soft, silky hairstyles with body.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHair looks healthy.\u003c\/li\u003e\n\u003cli\u003eHair is easy to comb and ready for any type of styling.\u003c\/li\u003e\n\u003cli\u003eHair looks radiant with intense shine.\u003c\/li\u003e\n\u003cli\u003eThe original formula is designed for stylists using a quick relaxer application technique.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Affirm","offers":[{"title":"4 lbs","offer_id":52202063954186,"sku":"987180","price":89.99,"currency_code":"EUR","in_stock":true},{"title":"8 lbs","offer_id":52202063986954,"sku":"987210","price":100.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-4-lbs-affirm-avlon-creme-relaxer-mild-4-8-lbs-796708160015-987180-1209656802.jpg?v=1764672791"},{"product_id":"affirm-avlon-creme-relaxer-resistant-4-8-lbs","title":"AFFIRM AVLON Creme Relaxer Resistant 4 \/8 lbs","description":"\u003cp\u003eThe Affirm Avlon Creme Relaxer in Resistant Strength is a professional sodium hydroxide relaxer designed for coarse, very resistant, and difficult-to-straighten hair. Its rich, creamy texture ensures even application while delivering powerful straightening results.\u003c\/p\u003e\n\u003cp\u003eDeveloped with Avlon's Fiber Strengthening Complex, the formula protects hair during the straightening process by strengthening its internal structure. This helps maintain elasticity, reduce breakage, and preserve the hair's natural strength significantly better compared to conventional straighteners.\u003c\/p\u003e\n\u003cp\u003eIdeal for salon use, this straightener conditions hair before, during, and after the chemical process, leaving it feeling soft, silky, and more manageable. It provides long-lasting smoothness while leaving hair looking healthy and easier to style.\u003c\/p\u003e\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\u003cp\u003eDeveloped for coarse, unruly, and resistant hair\u003c\/p\u003e\n\u003cp\u003eCreamy, alkali-free formula for easy, even application\u003c\/p\u003e\n\u003cp\u003eHelps maintain up to 80% more hair strength during straightening\u003c\/p\u003e\n\u003cp\u003eStrengthens and conditions hair throughout the entire process\u003c\/p\u003e\n\u003cp\u003eLeaves hair smooth, manageable, soft, and easy to comb\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"4 lbs","offer_id":52202065592586,"sku":"987200","price":89.99,"currency_code":"EUR","in_stock":true},{"title":"8 lbs","offer_id":52202065625354,"sku":"987230","price":100.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-4-lbs-affirm-avlon-creme-relaxer-resistant-4-8-lbs-796708160039-987200-1209656801.jpg?v=1764672797"},{"product_id":"affirm-avlon-creme-relaxer-normal-4-8-lbs","title":"AFFIRM AVLON Creme Relaxer Normal 4 \/ 8 lbs","description":"\u003cp\u003eLeaves hair silky and hydrated for soft, flowing, and voluminous hairstyles.\u003c\/p\u003e\n\u003cp\u003eHair looks healthy.\u003c\/p\u003e\n\u003cp\u003eHair is easy to detangle and ready to style.\u003c\/p\u003e\n\u003cp\u003eHair shines with radiance.\u003c\/p\u003e\n\u003cp\u003eThe original formula is designed for hairdressers using a fast-application straightening technique.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"4 lbs","offer_id":52202066379018,"sku":"987190","price":89.99,"currency_code":"EUR","in_stock":true},{"title":"8 lbs","offer_id":52202066411786,"sku":"987240","price":100.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/5291\/0532\/files\/affirm-health-beauty-4-lbs-affirm-avlon-creme-relaxer-normal-4-8-lbs-796708160022-987190-1209656799.webp?v=1764672789"}],"url":"https:\/\/gtworldofbeauty.com\/de\/collections\/affirm1800000390-en.oembed","provider":"GT World of Beauty International","version":"1.0","type":"link"}